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Home > Thailand Info > Thailand's MICE Industry
THAILAND'S
MICE INDUSTRY
 It
makes perfect sense that through the years, the
time-honoured Thai tradition of offering hospitality
in the home has evolved into a much sought after
profession and is one of Thailand's fastest growing
economic sectors today.
Thailand's meetings, incentives, conventions and
exhibitions industry consists of four distinct market
segments namely:
Corporate and association
meetings
Incentive meetings
Conventions
Exhibitions or trade shows
Each exists independently of the other but also
co-exists as complementary components of a wider
industry category referred to as the Meetings, Incentives,
Conventions and Exhibitions or "MICE",
an acronym widely used in the Asia Pacific.The development
of a highly sophisticated tourism sector in Thailand
served as a spring-board catapulting the country's
leading travel and tourism operators such as destination
management companies and tour operators into the
meetings, incentive meetings, conventions and exhibitions
niche markets.
The wealth of experience accumulated in hosting
regional and world events has served Thailand well
in positioning the country as a premier destination
for international meetings, incentive events, world-class
conventions and exhibitions.
As Bangkok celebrates 220 years of its founding
as the country's capital in 2001, Thailand will
be welcoming the 12th World Congress of Gastroenterology(15,000
delegates) and the 20th World Scout Jamboree (30,000
delegates) in 2002, and the Lions Club International
Convention (30,000 persons), the world's biggest,
in 2008. These are among many of our recent successes.
Thailand's tourism assets, infrastructure and facilities
included, have made it a very strong contender on
the world meetings and conventions scene.
In recent times, Thailand has also made its presence
felt on the international arena through the world's
most prestigeous industry events. The annual BangkokInternational
Motor Show now shares equal billing with its Frankfurt,
Tokyo, Detroit, Geneva and the other counterparts
on the international circuit.
The International Bangkok Gems and Jewelry Fair,
a "hot world event" is also Thailand's
first "Made in Thailand" trade fair that
is today, a full-fledged international event attracting
thousands of international exhibitors, buyers and
visitors to Thailand each year. |
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Thailand
is fast becoming the world's favourite destination
for meetings, incentive travel, conventions and
exhibitions. To
facilitate event planning and implementation, destination
management companies, hotels, convention and exhibition
centres and organisers and domestic airlines who
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are
members of the Thailand Incentive and Convention
Association (TICA)
have come together to extend exclusive offers, making
it all the easier and more economical for you to
hold your events in Thailand. |
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